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Alternate templates

Not every product deserves the same page. A £6 accessory and a £200 pre-order are different shopping situations, and the theme ships alternate templates for the common ones.

Assign a template per product or per collection. Nothing changes until you do.

Product templates

Assign under Products → the product → Online store → Theme template.

TemplateForWhat is different
DefaultMost productsEverything: reviews, spec panels, complementary products, recommendations
SimpleLow-consideration itemsTitle, price, variants, buy buttons, description, recommendations. Nothing else.
Pre-orderItems not yet madeA pre-order badge, a shipping month, three answers about terms. Stock count off.
BundleBuild-your-own setsA bundle builder in place of the usual buy area

Simple

Everything below the fold on the default template is weight a small accessory does not need. Reviews it will never have, a spec table with two rows, four complementary products worth less than the postage.

Each of those is another thing between the customer and the button.

Pre-order

The questions people ask before pre-ordering are when it ships, when they are charged, and whether they can cancel. The template puts all three on the page as accordions, open by default on the first.

Stock count is switched off deliberately. A count is meaningless before the run exists, and showing one invites a question you cannot answer.

Beyond the page content above, assigning this template also changes checkout-facing behaviour: the Add to cart button reads Pre-order, a badge follows the item into the cart, and the status travels as a line item property through checkout, the confirmation email, and the order in admin. Write a per-product ship note via the custom.preorder_note metafield, or leave it blank for a generic default. See Cart for the full behaviour.

A product can also become a pre-order without this template, if a variant is tracked, set to continue selling when out of stock, and its quantity is at or below zero — useful for a product selling through to backorder without switching its template.

Bundle

Three groups — choose a base, add a scent, finish it — with a minimum number of items. Everything is added to the cart together.

Each group needs a collection setting before it shows anything. It renders empty until you set them, which is the most common reason it looks broken.

Collection templates

Assign under Products → Collections → the collection → Online store → Theme template.

TemplateForWhat is different
DefaultMost collectionsHero, categories, filters, grid, content below
Flash saleA sale that endsCountdown above the grid, offer marquee, no hero image, 36 products at four across
Pre-orderA launchTwelve products at three across, larger cards, pre-order FAQs, Quick Add off
EditorialGift guides, lookbooksMedia gallery opener, three across, shoppable image, maker logos

Flash sale

Urgency, and nothing between the shopper and the products. Long-form content is deliberately absent: on a sale page, copy competes with the timer.

Set the countdown end date before assigning the template. A countdown with no date set is the first thing anyone will notice.

Pre-order

Quick Add is switched off on purpose. A pre-order needs the terms read before anyone commits, and Quick Add is designed to skip exactly that step.

Editorial

For a curated edit rather than a full catalogue. The media gallery and shoppable image both need images set before the page means anything.

Page templates

TemplateFor
DefaultAny page. Policies, terms, anything text-led
AboutStory, values, gallery, testimonials, FAQ
ContactContact methods, form, map, opening hours
FAQGrouped questions with search
LocationOne or more shops, with maps and hours

Create the page under Online Store → Pages first, then assign the template. A template with no page assigned does nothing.

Making your own

Duplicate any template in the theme editor: open the template selector at the top, then Create template, and base it on an existing one. It appears in the same dropdowns as the built-in ones.

Useful when one collection needs a permanently different arrangement rather than a one-off change.